Apple decided to cut the price of the music player, the iPod Touch on Thursday (6/26/2014) ago. In addition, Apple also added a camera to the iPod Touch features 16 GB version.
Trimming the selling price by Apple iPod Touch is quite significant, even reaching 100 dollars. With the new price, the 64 GB iPod Touch versus now sold only 299 U.S. dollars from the original price of 399 U.S. dollars.
As for the 32 GB version, sells for 249 U.S. dollars from the original price of 299 U.S. dollars, and the 16 GB model dropped from 299 dollars to 199 dollars.
In addition, Apple also provided an update hardware for the 16 GB version. Version of the iPod with the smallest storage is now equipped with a rear camera, in order to compete with the 32 GB and 64 GB.
Apple also makes iPod Touch 16 GB in 4 different new colors, namely pink, yellow, blue, and red. Previously, Apple iPod Touch 16 GB only has a front camera and is available in silver and gray space.
Quoted from Cnet (06/26/2014), trimming the iPod Touch products related to sluggish sales of the Apple music player devices. Sales of the iPod Touch even called have declined by 50 percent compared with the previous quarter.
Although sales were down, but still significant contribution to Apple's iPod. Throughout fiscal year 2013, Apple sold 26.4 million iPods of various versions and contributed a profit of 4.4 billion U.S. dollars.
Price reductions and increased low-end model into a strategy that is expected to boost sales of the iPod Touch. This device is still a viable alternative to the iPhone play music, play games, and access to the media.
Now, the entire line of iPod Touch has a 5 megapixel camera with 1080p HD recording feature, 4-inch Retina display, front camera, and is available in a choice of six colors.
Source: CNET
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